It has recently been reported that Beyoncé ended a potential partnership with Reebok because the pitch team lacked diversity.
During a recent episode of ESPN’s The Jump, writer Nick DePaula revealed that before Beyoncé decided on a partnership with Adidas, she considered other brands including Reebok.
“Nobody Reflects My Background”
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“She had a meeting at Reebok and they had a whole presentation of everything, potential products, how this could all look and she kind of took a step back and said: ‘Is this the team that’ll be working on my product?’ And somebody said yes and she said: ‘Nobody in this room reflects my background, my skin colour, and where I’m from and what I want to do,” DePaula recalled. “And so she kind of took a step back and left and it did not come to terms.”.
Homecoming premieres on Wednesday, April 17. Watch the trailer above featuring a voiceover by Maya Angelou.