As far back as we can all remember, groups have always been a dominate force within the Soul R&B culture. Way back with the Supremes, the Temps, the Four Tops in the 60’s, to The Jackson 5 in the 70’s, to Debarge and New Edition in the 80’s. By the time the 90’s and the early part of the new millenium hit, everything seemed to be running smoothly as far as groups go, because groups like Jodeci and Black Street seemed to be holding it down. The new school cats were carrying the torch that the old school soul artists passed to them, but then something happened…they just fell off the face of the earth and never returned to the game…weird. The last time a group was actually relevant in the music industry was when Destiny’s Child released their last album in 2004. I couldn’t imagine old school soul music existing without Earth Wind & Fire, The Ohio Players, The Jones Girls and all the rest of them. ILOSM family, this is why we have some questions to address: Who or what killed Soul R&B groups and why?!!
When I think about this from a financial standpoint my first thoughts are to look at the artists. In the days of deathly low record sales, it makes good business sense for a record label to not want to invest more money on one group just so they can accommodate it’s multiple members. It makes much more financial sense for them to only cut deals where they will be able to keep costs as low as they possibly can to supplement for the dying record sales…so I get their point of view (although I don’t agree with it). This only leaves us with the artists. I can also understand the artists not wanting to have to split the little money they’d be getting, amongst the 4 of them that are in the group. This is probably one reason we don’t see groups in the music industry.
The record lables killed the r&b groups cause they got to send a&r’s out to scout for fresh new talent you can’t blame the artist.
The record lables killed the r&b groups cause they got to send a&r’s out to scout for fresh new talent you can’t blame the artist.
Since master p back in the mid 90’s then cashmoney rap started to get more and more popular what the record lables feel make money thats what they go with..remember the 60’s and 70’s had alot of soul groups and even the 80’s,when pop and rock music started getting even more popular,rap was just bubbling with the sugar hill gang then LL cool j hit the seen NWA,salt and pepper, jj fade, mc hammer ,357 ect it go on and on rap music just stuck and teens just caught on quick now everybod wants to be a rapper it seem more easy to do than sing cause not everybody can rap was record lables was making more money in the rap division than souk music so there you have it i sumed it all up for you right there..sk
yeah just about anybody thinks they can rap, but you can’t fake true talent. Either you have it or you don’t.
Since master p back in the mid 90’s then cashmoney rap started to get more and more popular what the record lables feel make money thats what they go with..remember the 60’s and 70’s had alot of soul groups and even the 80’s,when pop and rock music started getting even more popular,rap was just bubbling with the sugar hill gang then LL cool j hit the seen NWA,salt and pepper, jj fade, mc hammer ,357 ect it go on and on rap music just stuck and teens just caught on quick now everybod wants to be a rapper it seem more easy to do than sing cause not everybody can rap was record lables was making more money in the rap division than souk music so there you have it i sumed it all up for you right there..sk
yeah just about anybody thinks they can rap, but you can’t fake true talent. Either you have it or you don’t.
It actually is the advertising that kills groups and solo artist record company’s should at all times advertising for everyone like they are the hottest thing on earth but they do not. I feel they tend to discard artist when the artist want to express that they do not want to be a puppet or take on a company’s views or play their politics so their new sound would not be heard by all because they only release certain artists and let everyone know and do not on some!!!!!!!!
It actually is the advertising that kills groups and solo artist record company’s should at all times advertising for everyone like they are the hottest thing on earth but they do not. I feel they tend to discard artist when the artist want to express that they do not want to be a puppet or take on a company’s views or play their politics so their new sound would not be heard by all because they only release certain artists and let everyone know and do not on some!!!!!!!!
Just another way too kill soul music
Just another way too kill soul music