Rap legends, Snoop Dogg and Master P, have filed a lawsuit against retail giant Walmart, accusing the company of intentionally tryna stick ’em for their paper. According to their attorney, Benjamin Crump, Walmart and food brand Post conspired together to bury their company, Broadus Foods, after initially agreeing to partner with them.
The lawsuit alleges that Post first tried to buy out Snoop and Master P, and when that failed, they tried to pull a shady move by pretending to share Snoop’s and P’s vision and adopting their cereal as their own and distributing it in major retailers like Walmart. However, instead of showcasing the Snoop Cereal next to other top-selling products, Walmart allegedly hid it away in back stockrooms, far from the eyes of potential buyers.
Snoop Cereal initially launched in Walmart in July 2023, but the suit claims that customers complained about not being able to find it just a few months later. Online stores allegedly showed the product as sold out, but in reality, it was stowed away in stockrooms, coded to remain unsold. The lack of sales reportedly led to financial losses for Snoop Dogg and Master P.
The lawsuit accuses Walmart and Post of engaging in deceptive trade practices and seeks damages for the alleged mistreatment. Snoop Dogg and Master P are determined to hold the companies accountable for what they believe was a deliberate attempt to sabotage their cereal brand.
It remains to be seen how this legal battle will unfold, but the allegations made by Snoop and P are certainly cause for concern. Walmart and Post have both released statements regarding this situation.
Walmart stated, “Walmart values our relationships with our suppliers, and we have a strong history of supporting entrepreneurs. Many factors affect the sales of any given product, including consumer demand, seasonality, and price to name a few. We will respond as appropriate with the Court once we are served with the complaint.”
Post Brand says, “Post Consumer Brands was excited to partner with Broadus Foods and we made substantial investments in the business. We were equally disappointed that consumer demand did not meet expectations.”
Hmmm 🤔…kinda sounds like a case of major corporations possibly trying to take down the independent brands to me. But hey…I could be wrong. Anywho…hoping for a positive outcome for Snoop, Master P, and Broadus Foods.
