Billy Dee Williams is reprising his role as the Colt 45 spokesman, but this time his signature smirk and mustache are emblazoned on the can!! Billy Dee faced heavy criticism when he first signed on to promote Colt 45 back in the ’80s. Back then, he responded with …

“I drink, you drink. Hell, if marijuana was legal, I’d appear in a commercial for that too.”

Billy Dee courted controversy in his spokesman role

The actor also courted controversy in his spokesman role. Critics said the tagline of the Colt 45 ads — that "It works every time" — suggested the beer could be used to get women intoxicated quickly. That tagline remains part of the new ads, too.

Williams shrugs off any suggestion that Colt 45 has bad intentions. “You are always going to have people criticizing, in one way or another, for their own personal reason,” Williams said. “But I had never felt that Colt 45, or any beer for that matter ,was anything that was detrimental to anyone’s well-being.”